Today, #SEO is an #essential part of any #marketing strategy.So, to answer the question of, “#what is SEO in marketing?,” the simplest explanation is that it’s the best way to improve your online visibility and reach consumers as they’re actively searching for information.It also presents a wealth of benefits that no other digital marketing tactic can offer.For many marketers, the biggest draw is that it enables them to earn new customers without paying for ad space. For others, it’s that organic results earn even more clicks and attention than ads.Beyond that, the right strategy can also help you improve your brand’s PR and move ahead of your competitors.And considering all of these clear advantages, there’s no reason not to optimize your site.